Legal | Growth Mechanics

Privacy Policy

Last updated: January 15, 2025

1. Introduction

Growth Mechanics Ltd ("we", "our", "us", or "the Company") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website https://growth-mechanics.com.

2. Who We Are

Growth Mechanics Ltd is registered in England and Wales (Company Registration Number: 10188690) with its registered office at Halifax House, 30-34 George St, Hull, HU1 3AJ, United Kingdom. We are the data controller responsible for your personal data. For all data matters, please contact us at privacy@growth-mechanics.com.

3. Information We Collect

We collect and process the following types of data:

3.1 Information You Provide

  • Contact information (name, email address) when you complete our contact forms
  • Any additional information you voluntarily provide through our website forms

3.2 Information Automatically Collected

When you visit our website, we automatically collect:
  • IP address
  • Browser type and version
  • Operating system
  • Device type
  • Pages visited and navigation patterns
  • Time and date of visits
  • Referral source

3.3 Analytics and Tracking

We use the following analytics and tracking services:
  • Google Analytics: to analyze website traffic and user behavior
  • Google Search Console: to monitor and maintain our website's presence in Google Search results
  • Fathom Analytics: for privacy-focused website analytics
  • LinkedIn Insight Tag: to track conversions and optimize LinkedIn advertising

4. Lawful Basis and How We Use Your Information

4.1 Lawful Bases

We process your personal data under these lawful bases:
  • Legitimate interests: To maintain and improve our website, analyze usage patterns, and respond to inquiries
  • Consent: For non-essential cookies and marketing communications
  • Legal obligation: To comply with UK law and regulations
  • Contract: To fulfill any business relationships we enter into with you

4.2 How We Use Your Information

We use your information to:
  • IP address
  • Browser type and version
  • Operating system
  • Device type
  • Pages visited and navigation patterns
  • Time and date of visits
  • Referral source

5. Third-Party Services

We use the following third-party services:

5.1 Analytics and Marketing

  • Google Analytics
    • purpose: Website analytics and user behavior tracking
    • Data collected: Usage data, device information, location data (country/city level)
    • Privacy policy: https://policies.google.com/privacy
  • Fathom Analytics

6. Data Sharing

We share your data only with:
  • Our service providers (listed above) who help operate our website
  • Professional advisers (lawyers, accountants) when necessary
  • Authorities when legally required
We have data processing agreements with all our service providers to ensure your data is protected.

7. International Transfers

Our operations are based in the UK, but some of our service providers may process data outside the UK/EEA. When this occurs, we ensure appropriate safeguards through:
  • EU-approved standard contractual clauses
  • Transfers to countries with adequate data protection as determined by the UK/EU
  • Specific contracts approved by the UK Information Commissioner's Office

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:
  • SSL/TLS encryption for all data transmission
  • Access controls and authentication measures
  • Regular security assessments
  • Staff training on data protection

9. Data Retention

We keep your data for:
  • Contact form submissions: 2 years from last interaction
  • Analytics data: 26 months in anonymized form
  • Marketing preferences: Until you withdraw consent
  • Technical logs: 90 days

10. Your Rights

Under UK GDPR, you have rights to:
  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Object to processing
  • Withdraw consent
  • Request data portability
  • Restrict processing
To exercise these rights, contact privacy@growth-mechanics.com. We'll respond within one month.

11. Cookie Notice

11.1 Essential Cookies

  • Purpose: Website functionality and security
  • Duration: Session to 90 days
  • Basis: Legitimate interest

11.2 Analytics Cookies

We use cookies from:
  • Google Analytics
  • Fathom Analytics (cookie-less analytics)
  • LinkedIn Insight Tag Duration: Up to 2 years Basis: Consent
You can control cookies through your browser settings and our cookie consent tool.

12. Changes to This Policy

We'll notify you of material changes to this policy via our website. Last updated date will reflect any changes.

13. Contact and Complaints

You have the right to complain to the Information Commissioner's Office (ICO) at www.ico.org.uk. We appreciate the opportunity to address concerns directly before ICO contact.

14. Additional Information

We do not:
  • Knowingly collect data from children under 16
  • Make automated decisions about you
  • Process special category data
  • Sell your personal data
For any questions about this Privacy Policy, please contact us at privacy@growth-mechanics.com

Definitions

Growth Mechanics – means https://growth-mechanics.com

“Website”, “Service” – means https://growth-mechanics.com

“User”, “you”, “your”, “yours” – means the individual/s, firm, company, or organisation accessing the website.

“We”, “us”, “our” – means Growth Mechanics Limited

Please read this Privacy Policy carefully. By visiting and using the Service, you agree that your use of our Service, and any dispute over privacy, is governed by this Privacy Policy

growth-mechanics.com is a registered domain of Growth Mechanics Limited. Growth Mechanics Limited may collect and store your email address and any other information you provide via forms on our website that allow you to subscribe or request information. This information may include, but is not limited to, details such as your name and email address. If for any reason you contact us we may keep records of that correspondence.

If you have signed up for our free email service, we will use any information you provide to send these emails to you. Should you wish to unsubscribe at any time, instructions on how to do so are included with every email. We use Drip, a third-party provider, for the purpose of collecting email addresses and emailing relevant information to our subscribers. As per Drip’s Terms of Service agreement, their Privacy Policy supersedes the Growth Mechanics Privacy Policy in all parts of our service that are run through Drip.

Growth Mechanics, our partners or sponsors may also request you to complete surveys or information for research or opinions. You have the right not to respond to these requests.

Your personal data will not be published, sold, traded or passed on to any third party. Any personal information that you provide via our web site will be stored in a secure database and may be used to further our research into entrepreneurship and entrepreneurship programs. In the future, anonymous collated data may be published as part of our greater research.

We may retain information on the details of your visits to our website, for the purpose of enhancing the user experience of our website.

By using our website, you consent to the collection and use of this information by Growth Mechanics Limited. If our privacy policy changes, we will post these changes on our website.

COOKIES

Last updated: 26 July 2017

Growth Mechanics Limited (“us”, “we”, or “our”) uses cookies on our website (the “Service”) to collect non-personal information including standard internet log information and behavioural patterns. We do this to provide you with a better experience, analyse trends and to improve our website. By using the Service, you consent to the use of cookies.

Cookies are small data files transferred onto your computer, tablet or mobile phone via your web browser when you visit a website. A cookie file is stored in your web browser and allows the Service or a third-party to recognise you and make your next visit easier and the Service more useful to you.

How Growth Mechanics uses cookies

When you use and access the Service, we may place a number of cookie files in your web browser.

We use third-party cookies for the following purposes: to enable certain functions of the Service and to provide analytics. These third-party cookies report usage and usage statistics of the Service in the following ways:

Google Analytics

We use Google Analytics to help us collect and analyse visitor data, including information on the volume of visitors, how these visitors found us, how long visitors stay on our site, and which content is the most popular. This information helps us improve our website and your visit, and makes the ways we share information more relevant. For more details about how Google use the information they collect, see the Google privacy policy.

Hotjar

We use Hotjar to evaluate and analyse feedback and behavioural patterns across our website pages. It allows us to measure and observe user behaviour and improve the functionality of our website accordingly. This information is collected passively, by observing the ways visitors to our website navigate through and interact with our content.

For more information, see the Hotjar privacy policy.

What are your choices regarding cookies

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete cookies or refuse to accept them, some features of our website may be unavailable.

You can learn more about cookies by visiting:

AllAboutCookies: http://www.allaboutcookies.org/

Links to other sites

Our website may include hyperlinks to other websites that are not operated or controlled by us. This policy only applies to our website and we are not responsible for the content or the privacy practises of third party websites.

Your consent

By using our web site, you consent to the collection and use of this information by Growth Mechanics Limited. If we decide to change our privacy policy, we will post those changes on our site.

If you have any questions or concerns regarding our privacy policy, please get in touch.

Website Terms & Conditions

Definitions

“Growth Mechanics” means https://growth-mechanics.com

“Website”, “Service” means – https://growth-mechanics.com

“User”, “you”, “your”, “yours” – means the individual/s, firm, company, or organisation accessing the website.

“We”, “us”, “our” – means Growth Mechanics Limited

Your agreement is with Growth Mechanics Limited. Growth Mechanics Limited is registered in England and Wales with company number 10188690 and VAT number 242956685. Its registered address is Halifax House, 30-34 George St, Hull, East Yorkshire HU1 3AJ.

By using our website you agree to be bound by these Terms and Conditions and to use our website in accordance with these Terms and Conditions and our Privacy Policy. You agree to use our website for lawful purposes only. Accessing the website, in any manner, whether automated or otherwise, constitutes use of the website and your agreement to be bound by these Terms and Conditions.

We reserve the right to change our Terms and Conditions at any time by posting changes online here.

Access to our site is permitted on a temporary basis by the user. We reserve the right to withdraw or amend the service we provide without notice and will not be held liable if for any reason our site is unavailable at any time or for any period. Occasionally, when updates are being made, we may need to restrict access to some parts of our site.

We do not claim that the content on this site will be error free and its server free of viruses or bugs. We try to ensure that this website is up to date, but can give no guarantee of the accuracy and currency of the information provided on it.

All material on this website is provided for your information only and may not be construed as advice or instruction. No action or inaction should be taken based solely on the contents of this information.

We may provide links to other websites owned by third parties. Please note that all links are provided for your convenience only, and unless expressly stated, we do not endorse or recommend any third party sites. We take no responsibility for the content of any external websites we may link to, neither do we endorse any views or activities contained on these sites as they are supplied for your information purposes only. We accept no responsibility or any loss or damage that may arise from your use of them.

We cannot be liable for any third party content or accuracy of any materials posted by you or any other user of our site. We accept no responsibility for any reliance on any advice or messages posted on our site by us, any visitors, third parties or yourself.

Intellectual Property Rights And Copyright

Copyright in all information, text and images featured on our website, is owned by or licensed to Growth Mechanics Limited. These works are protected by copyright laws.

Any commercial use or publication of all or any item displayed on this site is strictly prohibited without prior permission. More specifically, unless explicitly authorised in these Terms and Conditions or by written consent, you may not modify, copy, reproduce, republish, upload, post, transmit, translate, sell, create derivative works, exploit, or distribute in any manner or medium (including by email or other electronic means) any material from the website.

Your License to Us.

By posting or submitting any material (including, without limitation, comments, blog entries, twitter postings, photos and videos) to us via the website, internet groups, social media venues, or to any of our staff via email, text or otherwise, you are representing: (i) that you are the owner of the material, or are making your posting or submission with the express consent of the owner of the material; and (ii) that you are thirteen years of age or older.

In addition, when you submit, email, text or deliver or post any material, you are granting us, and anyone authorised by us, a royalty-free, perpetual, irrevocable, non-exclusive, unrestricted, worldwide license to use, copy, modify, transmit, sell, exploit, create derivative works from, distribute, and/or publicly perform or display such material, in whole or in part, in any manner or medium, now known or hereafter developed, for any purpose. The foregoing grant shall include the right to exploit any proprietary rights in such posting or submission, including, but not limited to, rights under copyright, trademark, service mark or patent laws under any relevant jurisdiction.

Disclaimer

All material on this website is provided for your information only and may not be construed as advice or instruction.

Information on this site has been researched using public domain resources, private data sources and Growth Mechanics programs data and shared in good faith under the belief this information is reliable and accurate.

Any products featured on this website are not necessarily recommended or endorsed by Growth Mechanics.

Throughout our website, we may provide links to other websites maintained by third parties. By linking to such third-party sites, we do not imply an endorsement or sponsorship of these sites, or the material contained within these sites.

The goal of this website is to share relevant information about Growth Mechanics and its Accelerator In A Box, as well as to offer a means of communication with the Growth Mechanics team and to provide data driven insights on entrepreneur, ecosystem and entrepreneur program performance.

If you believe any information on this website to be incorrect, please contact Growth Mechanics Limited immediately via our contact page.

Intellectual Property. This website, including but not limited to text, content, photographs, graphics, software applications, is protected as a collective work by copyrights, trademarks, service marks, international treaties and/or other proprietary rights and laws of the U.K. and other countries. All logos, images, Web site design, text, graphics, software, HTML code used to generate web pages on Growth Mechanics, are the sole property of Growth Mechanics Limited and cannot be copied, adapted, sketched, painted, or otherwise reproduced in any manner whatsoever without the prior written permission of Growth Mechanics Limited. All other service marks, trademarks, names or logos, individual articles, columns and other elements are the property of their respective owners. Growth Mechanics is not responsible for other service marks, trademarks, names or logos, articles, columns, and other elements that may be copyrighted or may be the trademarks and/or service marks of their respective owners.

Copyrights and Trademarks compliance. Growth Mechanics Limited takes all steps necessary to insure compliance with and honoring intellectual property rights of others. You hereby agree to hold Growth Mechanics Limited free of any responsibility and liability arising from any actual or alleged intellectual rights infringement and agree to notify Growth Mechanics Limited of any such actual or perceived infringement immediately upon discovery in writing. You also agree to allow Growth Mechanics Limited enough time to investigate and respond to any such infringement or accusation before taking any legal action.