Our Portfolio of Badassery
Our Portfolio of Badassery
Started in 2016 as a bootstrapped startup studio (Oof cringe). Now? We're pretty damn cool... say others anyway.
We've built stuff across industries, from clinical research to sex ed. Some niche, some global, but all with the aim of shaking things up in a space that desperately needs it.
LUF (Live UTI Free), Est. 2017
Women's health research and advocacy organisation focusing on pelvic health and chronic infections. Because women's medical science is still either based on men, or still waiting to be done.
We're changing that. LUF connects patients with education, resources, and research opportunities. It’s not just a raised eyebrow at the medical status quo, we’re responsible for pivotal studies ourselves, building global insights into patient experience, and the urinary microbiome, and offering game-changing patient recruitment services to like minded-researchers.
LUF (Live UTI Free), Est. 2017
Women's health research and advocacy organisation focusing on pelvic health and chronic infections. Because women's medical science is still either based on men, or still waiting to be done.
We're changing that. LUF connects patients with education, resources, and research opportunities. It’s not just a raised eyebrow at the medical status quo, we’re responsible for pivotal studies ourselves, building global insights into patient experience, and the urinary microbiome, and offering game-changing patient recruitment services to like minded-researchers.
LUF (Live UTI Free), Est. 2017
Women's health research and advocacy organisation focusing on pelvic health and chronic infections. Because women's medical science is still either based on men, or still waiting to be done.
We're changing that. LUF connects patients with education, resources, and research opportunities. It’s not just a raised eyebrow at the medical status quo, we’re responsible for pivotal studies ourselves, building global insights into patient experience, and the urinary microbiome, and offering game-changing patient recruitment services to like minded-researchers.
LUF (Live UTI Free), Est. 2017
Women's health research and advocacy organisation focusing on pelvic health and chronic infections. Because women's medical science is still either based on men, or still waiting to be done.
We're changing that. LUF connects patients with education, resources, and research opportunities. It’s not just a raised eyebrow at the medical status quo, we’re responsible for pivotal studies ourselves, building global insights into patient experience, and the urinary microbiome, and offering game-changing patient recruitment services to like minded-researchers.
PARED Insights, Est. 2023
LUF's behind the scenes sister organisation. Where LUF brings everyone to the table, PARED makes sure women's voices are heard in health science.
We're developing patient-centred assessment tools, and working with big pharma and academics to redefine women's health research. Think of us as the loud, persistent voice saying, "Hey, remember women exist!" in every research meeting.
FEMOLOGIST, Est. 2019
Cutting through supplement BS in the messy world of women's health. We're all about scientifically validated and practitioner vetted stuff that actually works. Founded in the USA, we sold our majority stake in 2022, but we're still helping it grow because, well, we're proud of what it's become.
It's our way of saying "take that!" to pseudoscience and to help consumers make informed decisions.
LUF (Live UTI Free), Est. 2017
Women's health research and advocacy organisation focusing on pelvic health and chronic infections. Because women's medical science is still either based on men, or still waiting to be done.
We're changing that. LUF connects patients with education, resources, and research opportunities. It’s not just a raised eyebrow at the medical status quo, we’re responsible for pivotal studies ourselves, building global insights into patient experience, and the urinary microbiome, and offering game-changing patient recruitment services to like minded-researchers.
LUF (Live UTI Free), Est. 2017
Women's health research and advocacy organisation focusing on pelvic health and chronic infections. Because women's medical science is still either based on men, or still waiting to be done.
We're changing that. LUF connects patients with education, resources, and research opportunities. It’s not just a raised eyebrow at the medical status quo, we’re responsible for pivotal studies ourselves, building global insights into patient experience, and the urinary microbiome, and offering game-changing patient recruitment services to like minded-researchers.
What's cooking...
LUF (Live UTI Free), Est. 2017
Women's health research and advocacy organisation focusing on pelvic health and chronic infections. Because women's medical science is still either based on men, or still waiting to be done.
We're changing that. LUF connects patients with education, resources, and research opportunities. It’s not just a raised eyebrow at the medical status quo, we’re responsible for pivotal studies ourselves, building global insights into patient experience, the urinary microbiome, and offering game-changing patient recruitment services to like minded-researchers.
PARED Insights, Est. 2023
LUF's behind-the-scenes sister organisation. Where LUF brings everyone to the table, PARED makes sure women's voices are heard in health science.
We're developing patient-centred assessment tools, and working with big pharma and academics to redefine women's health research. Think of us as the loud, persistent voice saying, "Hey, remember women exist!" in every research meeting.
LUF (Live UTI Free), Est. 2017
Women's health research and advocacy organisation focusing on pelvic health and chronic infections. Because women's medical science is still either based on men, or still waiting to be done.
We're changing that. LUF connects patients with education, resources, and research opportunities. It’s not just a raised eyebrow at the medical status quo, we’re responsible for pivotal studies ourselves, building global insights into patient experience, and the urinary microbiome, and offering game-changing patient recruitment services to like minded-researchers.
PARED Insights, Est. 2023
LUF's behind the scenes sister organisation. Where LUF brings everyone to the table, PARED makes sure women's voices are heard in health science.
We're developing patient-centred assessment tools, and working with big pharma and academics to redefine women's health research. Think of us as the loud, persistent voice saying, "Hey, remember women exist!" in every research meeting.
FEMOLOGIST, Est. 2019
Cutting through supplement BS in the messy world of women's health. We're all about scientifically validated and practitioner vetted stuff that actually works. Founded in the USA, we sold our majority stake in 2022, but we're still helping it grow because, well, we're proud of what it's become.
It's our way of saying "take that!" to pseudoscience and to help consumers make informed decisions.
FEMOLOGIST, Est. 2019
Cutting through supplement BS in the messy world of women's health. We're all about scientifically validated and practitioner vetted stuff that actually works. Founded in the USA, we sold our majority stake in 2022, but we're still helping it grow because, well, we're proud of what it's become.
It's our way of saying "take that!" to pseudoscience and to help consumers make informed decisions.
FEMOLOGIST, Est. 2019
Cutting through supplement BS in the messy world of women's health. We're all about scientifically-validated and practitioner-vetted stuff that actually works. Founded in the USA, we sold our majority stake in 2022, but we're still helping it grow because, well, we're proud of what it's become.
It's our way of saying "take that!" to pseudoscience and to help consumers make informed decisions.
mintBlue, Est. 2022
Data pipelines that preserve ownership and allow for aggregated reporting is an increasing need for both physical and informational supply chains. We're making corporate transparency cool (while the EU makes it mandatory).
mintBlue provides access to a tamper-proof distributed ledger for collaborations big and small.
Delightful, Est. 2022
Tackling taboo in sexual health, because apparently, we adults still giggle at the word "sex". From microbiomes to hormones, we're educating, and selling intimacy products.
We're expanding across Europe, turning a Portuguese retail store into an EU-wide education-driven intimacy empire. Next up: lobbying for better pubic school sex ed, because someone's gotta do it.
YLEOS, Est. 2019
Our playground for qualitative research tools and advocacy. Because firing researchers in a recession is like throwing away your compass before a storm. We're figuring out why it happens and how to stop it.
Through a mix of tools, community building, and content creation, we're making research sexy again. (Okay, maybe not sexy, but definitely less ignored.)
Tuttu, Est. 2023
One-button web recorder for the audio curious. We're asking the big questions: Is audio still relevant without video? Do we need more than voice messages? Spoiler: It's evolving.
Used by educators, translators, and feedback seekers, Tuttu is our way of poking the audio world to see what happens.
Bookmark Law, Launching 2025
Legal docs without the legalise gibberish. For pros, agencies, and newbies who've had enough of legalese gibberish. Still in alpha, but we're aiming to make contracts less painful by late 2025.
Think of it as your friendly neighborhood lawyer, minus the expensive suits and billable hours.
